Kid Stuff Winter Catalog Cover

November 21, 2013 in advertising illustration, character design, Fian Arroyo, Fian Arroyo blog, humorous illustration, humorous illustrator, illustration, people

I recently illustrated another fun piece for the great folks at Kid Stuff for their winter 2013 catalog. Its great to see kids have so much fun with toys and I wanted to capture that joy in this piece. I posted an earlier blog on Oct. 1 that shows a super rough gesture sketch of how I wanted the composition to be. It was a challenge to fit all the elements, the client requested, into such a vertical format and leave room for the logo and some type but I do love a challenge and believe it came out great. What do you think?

Thank you Kid Stuff for the opportunity to create such fun pieces and I look forward to many more....you all rock!!!!

My New Email Campaign

November 08, 2013 in character design, Fian Arroyo blog, humorous illustration, humorous illustrator, line art, cartoons, people, advertising illustration, illustration, Fian Arroyo

Check out this email campaign I am doing through Agency Access that is sent out to folks in the advertising industry. It is the first installment in a series I have in capturing the challenges art buyers face in a humorous way. I decided to use a fun B/W doodle illustration style which incorporates use of already existing color images I have done in my digital airbrush style.
I wanted to do something more than just show an existing illustration to attract work, I wanted to create something that is designed for this particular campaign and have art buyers relate to it.

I have included the ad in its entirety which includes the copy I had written for it.

Waddayathink? All comments and/or suggestions are welcome.

-Fian

How I Begin An Illustration

October 01, 2013 in character design, Fian Arroyo blog, humorous illustrator, illustration

Starting on the illustration for a Winter catalog cover for Kidstuff. Here is how it all begins with a super rough gesture drawing to work out the composition, work out perspectives and get a flow going. Its a restaurant scene with kids playing with a wind up toy product, so I want to make the product the hero of the image. I'll post further developments later. Its always fun seeing how the finished paintings are transformed from something as simple and rough as this. Lemme know what you think....thanx!