My New Email Campaign

in , , , , , , , , ,

Check out this email campaign I am doing through Agency Access that is sent out to folks in the advertising industry. It is the first installment in a series I have in capturing the challenges art buyers face in a humorous way. I decided to use a fun B/W doodle illustration style which incorporates use of already existing color images I have done in my digital airbrush style.
I wanted to do something more than just show an existing illustration to attract work, I wanted to create something that is designed for this particular campaign and have art buyers relate to it.

I have included the ad in its entirety which includes the copy I had written for it.  

Waddayathink? All comments and/or suggestions are welcome. 

-Fian

 

Progression Of An Illustration

Here is the evolution of an illustration from super rough to finished art. It was commisioned by a company in the UK called The Binary Engine to be used on data sheets to promote Cisco Nexus 6000 training. They wanted to show in a creative way how the Nexus routing systems worked so I came up with this....waddayathink?

 

How I Begin An Illustration

in , , ,

Starting on the illustration for a Winter catalog cover for Kidstuff. Here is how it all begins with a super rough gesture drawing to work out the composition, work out perspectives and get a flow going. Its a restaurant scene with kids playing with a wind up toy product, so I want to make the product the hero of the image.  I'll post further developments later. Its always fun seeing how the finished paintings are transformed from something as simple and rough as this. Lemme know what you think....thanx!

 

 

How Fian Arroyo Art Has influenced Others

in , , , ,

A childhood friend Chris Maggio, who is now a successful medical illustrator wrote me these kind words on how my art had influenced him early on...makes me feel good to know when my talents have helped others. Thanx Chris! Check it out:


You might laugh at this, but your name actually came up many years ago when I was in college... I was doing a paper in an art history class and was tasked with writing about artists through the ages, people that strongly altered or influenced our artistic direction. I had Giotto, Brunelleschi, some of the other ancient standards, and... Fian Arroyo. The instructor assumed I was pulling names outta my ass and questioned me on this "Arroyo fellow", as he couldn't find him in the books, and inquired to which century did he live, and who were his contemporaries. I explained that you were an 8 year old childhood friend... and we lived in a now-lost paradise. He raised both eyebrows, so I described watching you curl simple gesture lines with a paintbrush on brown butcher paper, how the quiet strokes of the cheap brush soaked in dark smelly poster paint became a cougar with extended claws and long swooping body. How I went home and painted for hours trying to get that simplicity to work, and how frustrating it was to not get it right the first time, (or the thirtieth time), as I saw you do. How, Fian, sitting on the hardwood floor in the hallway of his dark house easily breath out lively images while I mimicked. The professor's response was "Oh, I meant classical artists, but I guess that works." Don't let that go to your head! HAHA But I did soon find my own niche and have been making my mark ever since. But, thanks for the free lessons! I owe you a beer.