Kid Stuff Spring Catalog Cover

February 07, 2014 in advertising illustration, animals, character design, Fian Arroyo, Fian Arroyo blog, humorous illustration, humorous illustrator, people, food

Check out this humorous illustration created once again for the awesome folks at Kid Stuff for their spring 2014 catalog cover. I always look forward to working with them because I know we will be creating some fun stuff! Its always somewhat of a challenge getting in all the necessary pieces of the illustration to fit into such a vertical format, but the challenge is part of the fun.

Here is the final sketch along with the cover for the catalog with the final art. Thanx again Kid Stuff for the opportunity to draw something fun!

Fian Arroyo Art Swag

January 29, 2014 in advertising illustration, animals, cartoons, character design, Fian Arroyo, Fian Arroyo blog, humorous illustration, humorous illustrator, illustration, line art, people, sports

Got some killer swag last week from the awesome folks at Blue Ridge Adventures with art I created for them. Gotta love swag!!!! Thank you!!!!!

University Mascot Character Design

December 11, 2013 in advertising illustration, character design, Fian Arroyo, cartoons, Fian Arroyo blog, animals, mascots, sketches, humorous illustration

Recently I was commissioned by Turkel Advertising in Miami, Florida to do a character design for Barry University. They needed a redesign for their parrot buccaneer mascot Bucky.

The first step was to draw sketches of numerous different pirate parrots, in Corel Painter using my Wacom Intous 4 tablet, to narrow down the direction we wanted to focus on.

After that was completed, finding the right combination of clothing, hat and what the character was going to be holding in his hands was the next step.

The next step was to create various color comps in Photoshop to get the colors right before going to final art. When we had what the character was going to look like wired, I went to final art and completed Bucky in Adobe Illustrator.

I also created color comps of Bucky for a costume design company to use as a guide in making a mascot costume.

Check out the final art along with 3 of the many ideas created in the process.

Lemme know what ya think.

Kid Stuff Winter Catalog Cover

November 21, 2013 in advertising illustration, character design, Fian Arroyo, Fian Arroyo blog, humorous illustration, humorous illustrator, illustration, people

I recently illustrated another fun piece for the great folks at Kid Stuff for their winter 2013 catalog. Its great to see kids have so much fun with toys and I wanted to capture that joy in this piece. I posted an earlier blog on Oct. 1 that shows a super rough gesture sketch of how I wanted the composition to be. It was a challenge to fit all the elements, the client requested, into such a vertical format and leave room for the logo and some type but I do love a challenge and believe it came out great. What do you think?

Thank you Kid Stuff for the opportunity to create such fun pieces and I look forward to many more....you all rock!!!!

My New Email Campaign

November 08, 2013 in character design, Fian Arroyo blog, humorous illustration, humorous illustrator, line art, cartoons, people, advertising illustration, illustration, Fian Arroyo

Check out this email campaign I am doing through Agency Access that is sent out to folks in the advertising industry. It is the first installment in a series I have in capturing the challenges art buyers face in a humorous way. I decided to use a fun B/W doodle illustration style which incorporates use of already existing color images I have done in my digital airbrush style.
I wanted to do something more than just show an existing illustration to attract work, I wanted to create something that is designed for this particular campaign and have art buyers relate to it.

I have included the ad in its entirety which includes the copy I had written for it.

Waddayathink? All comments and/or suggestions are welcome.

-Fian